RECENT PRESS

Farm4Profit Media is taking its microphones to Des Moines and Baltic, South Dakota this July. This release covers the team's stops at Tech Hub LIVE and the Ag PhD Field Day, where Tanner Winterhof and crew dig into ag technology adoption and in-season crop decisions with growers and industry partners.

Six major agricultural events, two continents, and a sit-down with USDA Undersecretary Richard Fordyce. This release recaps Farm4Profit Media's landmark winter tour, including the equipment launches, record-breaking shows, and national policy conversation that capped the season.

With commodity prices soft and input costs still high, Tanner Winterhof says the farmers who make it through this cycle are the ones who know five numbers cold. This post walks through the math — from cost per acre to working capital ratio — that separates a profitable planting season from a rough one.

Winter is supposed to be the slow season in agriculture. Tanner Winterhof spent his logging more miles and recording more conversations than almost any stretch of the year — from harvest operations in Spain to CattleCon in Nashville — and this post breaks down where the Winter Ag Tour went and why he's already looking forward to next year's.

Mid-sentence, on his own podcast, Tanner Winterhof had a moment that reframed why he built Farm4Profit in the first place. This post is a more personal look at that realization and what it changed about how he thinks of the platform he's spent years building.

Tanner Winterhof has spent years watching brands try to buy their way into agricultural audiences, and most of them get it wrong. In this post he breaks down what authenticity actually looks like in ag media and what brands need to understand before they show up in a farmer's feed.

Only 30% of farms make it to the second generation, and Tanner Winterhof argues the ones that don't fail over conversations that never happened, not tax bills. In this post he lays out the eight principles behind successful farm transitions and the pitfalls — like confusing fairness with equality — that sink the rest.

A new platform is letting people outside agriculture put real money behind their opinions on corn yields and cattle markets. This piece looks at AcreHedge, the prediction-market startup Farm4Profit holds a stake in, and how Tanner Winterhof sees it giving non-farmers a genuine stake in the industry's outcomes.

The crews that move the American wheat harvest from Texas to Montana every summer are aging out and running thin, and almost nobody outside agriculture notices. This piece follows Tanner Winterhof's time at the U.S. Custom Harvesters convention and the quietly critical workforce keeping the country's grain harvest on schedule.

CattleCon 2026 broke its own attendance record, and Tanner Winterhof was on the ground in Nashville to see what that surge signals for the cattle industry. This piece covers the record turnout, the policy conversations happening on the sidelines, and what it means for producers watching where the beef business is headed.

Record crowds in Nashville and Louisville made the case Tanner Winterhof has been arguing for years: trade shows aren't obsolete in a digital-first industry, they're irreplaceable. This piece covers what CattleCon and the 60th National Farm Machinery Show revealed about why in-person connection still drives agriculture forward.

Twenty-three podcast interviews, two trade shows, two weeks. This piece breaks down how Tanner Winterhof and the Farm4Profit team turned back-to-back stops at CattleCon and the National Farm Machinery Show into a content pipeline, and the booth partnerships behind pulling it off.

Fifteen years reviewing farm loans taught Tanner Winterhof what separates operations that survive downturns from the ones that don't. This piece walks through his financial playbook for farmers — building an advisory circle, setting a meeting rhythm, stress-testing scenarios, and treating the farm like the business it already is.

A chance meeting on a sugarcane train in the Everglades turned into a new hire and a new show. This piece looks at why Tanner Winterhof is putting young people in front of the camera at Farm4Profit, the mentorship philosophy behind it, and what agriculture stands to gain when its next generation gets to tell the story.

Only 30% of family farms make it to the second generation, and Tanner Winterhof says the reason is rarely the paperwork. This piece breaks down his eight principles for successful farm transitions, the fears that keep founders from letting go, and why the conversations families avoid are the ones that decide whether the farm survives.

Brock Purdy showing up on an Iowa farm with a John Deere cooler was not on Corey Hillebo’s content calendar. This post unpacks the surprise Field Meals visit, then zooms out to explain what it signals about Farm4Profit’s rise: the audience-driven pivot that made the show take off, the blunt feedback that reshaped the delivery, and how the platform now attracts major brands, live-event crowds, and real fundraising impact across the ag community.

Farm4Profit Media just added Cody Vanderholm as Project & Digital Media Manager, and this post explains why that hire matters. It covers how Tanner Winterhof has grown Farm4Profit from a podcast into a full-service media team of about 10, what sets their partner-first approach apart, and the audience-driven system behind their 400+ episodes, 3.5M downloads, and 350,000+ followers.

Farm4Profit started as a banker’s networking play. This post tells how one blunt piece of feedback in 2020 flipped the show from “lectures on the radio” into real conversations, sparked rapid growth, and eventually led Tanner Winterhof to leave banking and build a community-first media company.

Farm Progress 2025 in Decatur wasn’t just a parade of shiny equipment. This piece walks through the innovations that actually turned heads, from Old School Manufacturing’s Weed Zapper electric weed control to Welker Farms’ White Big Bud paired with Demco’s Big Buddy 1300 cart, plus the Raptor drone and John Deere’s restored classics. But the real thread is the “does it pencil” question. Through Tanner Winterhof’s banker-meets-farm-kid lens, the article breaks down why the mos

Farm Progress 2025 wasn’t just another trade show stop for Tanner Winterhof and the Farm4Profit team. This post breaks down what actually happens when a digital brand built on podcasts shows up in person: the unexpected guest lineup that shaped the week, the real strategy behind “networking,” and why live conversations create a level of trust and momentum the internet can’t replicate. From talking with Zach Johnson and Farmer King to drawing surprising parallels with IndyCar