RECENT PRESS

Farmers told the Farm4Profit team they were tired of juggling separate apps for radar, markets, and breakeven math. Tanner Winterhof explains how that feedback shaped the free Farm4Profit app, which brings weather, cash bids, crop insurance dates, and farm calculators into one place.

Last month Farm4Profit Media received the first Industry Impact of the Year Award from the Mid America CropLife Association. In this post, Tanner Winterhof credits the honor to the producers who spoke openly about their finances on the show, the listeners who trusted it, and the team that built it.

Cash rent is too often set by a handshake and last year’s number, Tanner Winterhof writes, and that habit gets expensive in a thin year. This post walks through the numbers to run first, from the extra bushels a rent increase requires to how a flex lease would perform in good years and lean ones.

The Mid America CropLife Association named Farm4Profit Media the first recipient of its Industry Impact of the Year Award at its annual meeting in Omaha. This release covers the recognition and the reach behind it, from more than 6 million podcast downloads to the business-focused farm finance coverage that defines the show.

Farmland values have climbed far faster than farm income, and operators who rent their ground are absorbing the difference. Tanner Winterhof explains how rising land prices push risk onto tenants through rent, property taxes, and lending standards, and why the math on any rent increase should come before the negotiation.

Farmers who once tested ag-tech products in exchange for a free sample are increasingly taking an ownership stake in the startups they help prove out. This article looks at how that model works and what it changes for the farmers doing the testing.

When the person recommending a fungicide or fertilizer pass is often the one selling it, Tanner Winterhof says growers need an independent way to check the advice before they spend. This article looks at the tools farmers are using to verify the call, from airborne spore sampling to nitrogen check strips.

With most major row crops projected for another year of negative returns, Tanner Winterhof argues that getting through a thin year depends less on how much a farm cuts than on the order of the cuts. This post lays out what to trim first, what to protect, and why the conversation with your lender should happen in October rather than February.

Farm4Profit Media is taking its microphones to Des Moines and Baltic, South Dakota this July. This release covers the team's stops at Tech Hub LIVE and the Ag PhD Field Day, where Tanner Winterhof and crew dig into ag technology adoption and in-season crop decisions with growers and industry partners.

Six major agricultural events, two continents, and a sit-down with USDA Undersecretary Richard Fordyce. This release recaps Farm4Profit Media's landmark winter tour, including the equipment launches, record-breaking shows, and national policy conversation that capped the season.

With commodity prices soft and input costs still high, Tanner Winterhof says the farmers who make it through this cycle are the ones who know five numbers cold. This post walks through the math — from cost per acre to working capital ratio — that separates a profitable planting season from a rough one.

Winter is supposed to be the slow season in agriculture. Tanner Winterhof spent his logging more miles and recording more conversations than almost any stretch of the year — from harvest operations in Spain to CattleCon in Nashville — and this post breaks down where the Winter Ag Tour went and why he's already looking forward to next year's.

Mid-sentence, on his own podcast, Tanner Winterhof had a moment that reframed why he built Farm4Profit in the first place. This post is a more personal look at that realization and what it changed about how he thinks of the platform he's spent years building.

Tanner Winterhof has spent years watching brands try to buy their way into agricultural audiences, and most of them get it wrong. In this post he breaks down what authenticity actually looks like in ag media and what brands need to understand before they show up in a farmer's feed.

Only 30% of farms make it to the second generation, and Tanner Winterhof argues the ones that don't fail over conversations that never happened, not tax bills. In this post he lays out the eight principles behind successful farm transitions and the pitfalls — like confusing fairness with equality — that sink the rest.

A new platform is letting people outside agriculture put real money behind their opinions on corn yields and cattle markets. This piece looks at AcreHedge, the prediction-market startup Farm4Profit holds a stake in, and how Tanner Winterhof sees it giving non-farmers a genuine stake in the industry's outcomes.

The crews that move the American wheat harvest from Texas to Montana every summer are aging out and running thin, and almost nobody outside agriculture notices. This piece follows Tanner Winterhof's time at the U.S. Custom Harvesters convention and the quietly critical workforce keeping the country's grain harvest on schedule.

CattleCon 2026 broke its own attendance record, and Tanner Winterhof was on the ground in Nashville to see what that surge signals for the cattle industry. This piece covers the record turnout, the policy conversations happening on the sidelines, and what it means for producers watching where the beef business is headed.

Record crowds in Nashville and Louisville made the case Tanner Winterhof has been arguing for years: trade shows aren't obsolete in a digital-first industry, they're irreplaceable. This piece covers what CattleCon and the 60th National Farm Machinery Show revealed about why in-person connection still drives agriculture forward.

Twenty-three podcast interviews, two trade shows, two weeks. This piece breaks down how Tanner Winterhof and the Farm4Profit team turned back-to-back stops at CattleCon and the National Farm Machinery Show into a content pipeline, and the booth partnerships behind pulling it off.