Farm4Profit Podcaster Tanner Winterhof Shares Lessons Learned From U.S. Sugar

The crops in Iowa’s heartland may differ from those in tropical South Florida, but agriculture pros like Tanner Winterhof know the challenges in tilling the soil — and nourishing a nation — can be remarkably similar, a fact reinforced by the “Farm4Profit Podcast” co-host’s recent visit to Clewiston, Florida, known as America’s sugar capital.

Winterhof is an Iowa-based finance and agricultural expert. He’s the founder of Farm4Profit, a trusted media initiative that focuses on helping professionals in the agricultural space enhance farming profitability using domain-specific insights and information on improving operational practices. A highly respected and outspoken proponent of adopting better ways of doing things and a long-time advocate of cross-industry collaboration, Winterhof’s farming philosophy can be summarized as “seek, trust, and adopt expert advice, but be sure to first verify.”

“Farms are typically run as a family, and they typically run their farm the way grandpa did it, and the way great-grandpa did it, and the way dad did it,” notes Winterhof, who also co-hosts the “Farm4Profit Podcast.”

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