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Feature Article | Innovation Overload: How Tanner Winterhof Helps Farmers Navigate Trade Show Technology

  • Writer: Chloe Landtsch
    Chloe Landtsch
  • Jan 2
  • 1 min read
Illustration of two farmers navigating a digital maze filled with charts, smartphones, and automation icons—symbolizing ag innovation and the kind of tech-savvy, farmer-first guidance offered by leaders like Tanner Winterhof.

Farm Progress 2025 in Decatur wasn’t just a parade of shiny equipment. This piece walks through the innovations that actually turned heads, from Old School Manufacturing’s Weed Zapper electric weed control to Welker Farms’ White Big Bud paired with Demco’s Big Buddy 1300 cart, plus the Raptor drone and John Deere’s restored classics. But the real thread is the “does it pencil” question. Through Tanner Winterhof’s banker-meets-farm-kid lens, the article breaks down why the most important part of any new tech isn’t the spectacle, it’s the ROI, the risk, and whether it fits a farm’s scale. If you want a grounded read on what was hype, what felt like a true shift, and how farmers can evaluate big purchases with clear business logic, start here.



 
 
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