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Ideamensch.com: Interview with Tanner Winterhof


What is your typical day, and how do you make it productive?

Typically, it starts off with getting an early start on emails or quick business responses before breakfast. Our kids then wake up and we make sure they get off to school. After the house is empty, the day becomes anything but typical. Sometimes it begins with partner phone calls and Zoom meetings, while other days I can be found on the farm. Either way, the mornings typically are reserved for virtual meetings, phone calls, or exploratory thinking while completing farming tasks. Each day sees its fair share of multitasking to keep the business and family farming operation both running at the same time. As the evening approaches we do our best to all have supper together as a family and tackle whatever comes our way together.


How do you bring ideas to life?

They usually start off by getting shared with my wife or close friends. This can be used as a gauge of “realness.” After the initial step of vetting, I can reach out to a network of professionals or audience members to receive feedback on improvements. Once the feedback has been received, I just have to muster up the faith to go after the creation practice and make it happen!




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