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Substack Post | From Banker to Media Mogul: How Listening Changed Everything

  • Writer: Chloe Landtsch
    Chloe Landtsch
  • Jan 2
  • 1 min read
Illustration of a man in headphones sitting on a hay bale in a farm field, listening to podcast and video content symbolized by microphones and media icons sprouting like crops—evoking the rural media influence and ag storytelling pioneered by Tanner Winterhof.

Farm4Profit started as a banker’s networking play. This post tells how one blunt piece of feedback in 2020 flipped the show from “lectures on the radio” into real conversations, sparked rapid growth, and eventually led Tanner Winterhof to leave banking and build a community-first media company.



 
 
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