Feature Article | Bringing Football to the Farm: John Deere Features Brock Purdy in Iowa Through Partnership with Tanner Winterhof’s Farm4Profit
- Chloe Landtsch

- Jan 2
- 1 min read

Brock Purdy showing up on an Iowa farm with a John Deere cooler was not on Corey Hillebo’s content calendar. This post unpacks the surprise Field Meals visit, then zooms out to explain what it signals about Farm4Profit’s rise: the audience-driven pivot that made the show take off, the blunt feedback that reshaped the delivery, and how the platform now attracts major brands, live-event crowds, and real fundraising impact across the ag community.