RECENT PRESS

Brock Purdy showing up on an Iowa farm with a John Deere cooler was not on Corey Hillebo’s content calendar. This post unpacks the surprise Field Meals visit, then zooms out to explain what it signals about Farm4Profit’s rise: the audience-driven pivot that made the show take off, the blunt feedback that reshaped the delivery, and how the platform now attracts major brands, live-event crowds, and real fundraising impact across the ag community.

Farm4Profit Media just added Cody Vanderholm as Project & Digital Media Manager, and this post explains why that hire matters. It covers how Tanner Winterhof has grown Farm4Profit from a podcast into a full-service media team of about 10, what sets their partner-first approach apart, and the audience-driven system behind their 400+ episodes, 3.5M downloads, and 350,000+ followers.

Farm4Profit started as a banker’s networking play. This post tells how one blunt piece of feedback in 2020 flipped the show from “lectures on the radio” into real conversations, sparked rapid growth, and eventually led Tanner Winterhof to leave banking and build a community-first media company.

Farm Progress 2025 in Decatur wasn’t just a parade of shiny equipment. This piece walks through the innovations that actually turned heads, from Old School Manufacturing’s Weed Zapper electric weed control to Welker Farms’ White Big Bud paired with Demco’s Big Buddy 1300 cart, plus the Raptor drone and John Deere’s restored classics. But the real thread is the “does it pencil” question. Through Tanner Winterhof’s banker-meets-farm-kid lens, the article breaks down why the mos

Farm Progress 2025 wasn’t just another trade show stop for Tanner Winterhof and the Farm4Profit team. This post breaks down what actually happens when a digital brand built on podcasts shows up in person: the unexpected guest lineup that shaped the week, the real strategy behind “networking,” and why live conversations create a level of trust and momentum the internet can’t replicate. From talking with Zach Johnson and Farmer King to drawing surprising parallels with IndyCar

Another Farm Progress Show is in the books, and this post is a walk-through of what stood out most in Decatur, from the “wow” factor machines to the quieter moments that actually shape the industry. It digs into a few pieces of innovation that kept pulling you in (including an electric Weed Zapper, the White Big Bud + Big Buddy setup, and a drone that feels like a glimpse of what’s next), but filters everything through a practical question: does it truly make sense for a real

Tanner has developed a systematic, relationship-first approach to creator partnerships that consistently delivers strong ROI—without relying on massive budgets. Drawing on his dual experience as a banker and podcast creator, Winterhof teaches companies to prioritize long-term value, authentic engagement, and streamlined communication. His strategies—from VIP creator treatment to user-generated content activation—empower both small and large brands to build trust-based partner

Tanner Winterhof, co-host of Farm4Profit, has developed a relationship-first influencer marketing framework that consistently outperforms traditional campaigns—often on a fraction of the budget. Drawing from his experience building a top agricultural podcast and partnering with legacy brands, Winterhof emphasizes authenticity, extended partnerships, and creative strategies like “aspirational advertising” and user-generated content. His consulting approach empowers companies o

Tanner Winterhof didn’t follow traditional media playbooks when launching Farm4Profit—he built an agricultural media empire through relationship-first thinking, aspirational ads, and crisis-driven content. From grassroots conferences to a custom podcast studio and partnerships with legacy brands, Winterhof’s journey from banker to media leader reveals how counterintuitive strategies like unpaid ads and hyper-personalized guest prep can drive explosive growth. His story offers

Tanner Winterhof didn’t set out to become an influencer marketing expert—but his transition from ag banker to Farm4Profit co-host has made him one. With over 500 podcast episodes, 425K+ followers, and zero paid guests, he’s redefined how brands can partner with creators. Through long-term relationships, exclusive access, and unwavering authenticity, Winterhof offers a blueprint for brands—especially in agriculture—seeking real ROI from influencer marketing.

At the 2025 Farm Progress Show in Decatur, Illinois, Farm4Profit’s Tanner Winterhof demonstrated why in-person events remain crucial for agricultural content creators. While his podcast has achieved over 3 million downloads, it’s the live conversations—with figures like Zach Johnson, Kyle Kirkwood, and Lee Klancher—that reveal the true power of face-to-face storytelling. By blending digital influence with real-world connection, Winterhof isn’t just creating content—he’s build

In a lively crossover episode of the “93” podcast with host Mark Fahleson, Farm4Profit  co-host Tanner Winterhof went head-to-head with Nebraska Governor Jim Pillen in a spirited exchange that blended humor with heartland pride. From football tailgates to corn yields, the conversation highlighted the friendly—but fierce—agricultural rivalry between Iowa and Nebraska, offering listeners an entertaining look at both states’ unique contributions to American farming.

In one of Farm4Profit’s most impactful episodes to date, co-host Tanner Winterhof tackled a topic too often ignored in agriculture: mental health. Released during Mental Health Awareness Month, the May episode featured expert insights from Purdue University Extension and opened the door to a much-needed dialogue about the pressures farmers face—highlighting emotional well-being as a crucial part of long-term sustainability in the ag industry.

At a time when most content is tailored to algorithms, Farm4Profit  stands out by putting its audience first. Co-hosted by Tanner...

Just five years ago, six farming podcasts drew over 100,000 monthly listeners. Today, only half remain at that level—with Farm4Profit...

Tanner Winterhof has quickly become a leading figure in the world of agricultural media. What started as a purposeful career step has...

Across the American heartland, agriculture is undergoing a quiet revolution—where cutting-edge tech, sustainable practices, and business...

AGWARRIRORS.CA -- March 7th, 2025 Tanner Winterhof & Corey Hillebo joined the NGWA Warriors Podcast for Episode 35 to discuss the current...

DAILYIOWAN.COM -- February 17th, 2025 Ask anyone who’s attended an ag trade show before and they’ll tell you two things: there’s a lot to...

INTELLIGENTHQ.COM -- December 3rd, 2024 Podcasting has a unique quality: it’s both deeply personal and surprisingly collaborative. A host...